Due to overwhelming demand and interest, I am putting up more of the pics from our summer 2008 ad campaign photo shoot by Gabriel Goldberg. Let me start by saying, I love this campaign! Gabriel captured exactly what was going on inside my head to create a splash for summer 2008. What I didn't expect was just how much guys would react to the images. Most guys love it, love the model and love the way we choose to represent our company in a fashion ad campaign. (About 95% love it) Well, then there is the other 5% that are confused by it or think it is a bad way to sell t-shirts, " they are all ripped up....who would want ripped up t-shirts like that?" "is this fashion or 80's porn?" "You are blatently using sex to sell clothes" etc. My goal was to generate interest in the ajaxx63 fashion image not on a particular shirt per say so this has gone far beyond my goal. We do get asked about 2 times a day for the ripped up shirts though, and I have to admit, its not a bad idea.
